Categories / Marketing & Content

Italian haircare brand runs 5 chatbots for FAQs, data capture and newsletter signups

Business

Procosmet, Italian luxury haircare brand, "over 20 employees", Shopify store

Task

Greeting visitors, FAQ answers, lead/newsletter capture via chatbots

Result

Leads went from "about 10-30 leads per month" to "over 100 prospects" monthly; "increase in sales by a whopping 23%"; "27% boost in conversions"; one-off campaign ROI "over a 1000EUR"; rating 3.8 to 4.7 on 704 feedbacks

Tools

• Tidio Flows/chatbots + Tidio email marketing
• Shopify

Setup

1. 5 chatbots running at once (greeting, data gathering, support, FAQ, newsletter)

Source

tidio.com ↗

Specifics rating

high specifics high = concrete numbers/quotes; med = partial; low = qualitative

Results as reported by the source; not independently verified.