Categories / Lead Follow-up & Sales

Brokerage AI agent “Russ” for lead scoring (Rush Home)

med specificsAdded 2026-10-13
Business
residential real estate brokerage, 8 agents
Task
Claude agent scores 11,000+ leads, emails daily ranked briefs with follow-up tactics; pilots calendar/email scheduling
Result
agents start day from Russ brief instead of logging into Follow Up Boss to prioritize calls (quantitative lift not stated beyond lead DB size)
Tools
  • Zapier MCP
  • Claude
  • Follow Up Boss CRM
  • Slack
  • Gmail
Setup
  1. custom API layer on Follow Up Boss via Zapier MCP → Claude scores on source/signals/timing → daily Gmail briefs
  2. optional calendar management workspace
Source
zapier.com ↗
Specifics rating
med specifics high = concrete numbers/quotes; med = partial; low = qualitative

Results as reported by the source; not independently verified.

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