Categories / Marketing & Content
Buffer: Sapphire Social saves ~1 hour/week per client across ~30 channels
A small social agency saves about an hour a week per client by drafting, approving and answering comments and Google reviews in one Buffer workspace.
- Task
- schedule and approve multi-platform posts plus reply to comments and Google reviews in one place
- Result
- ~1 hour saved per week per client from multi-channel posting; flexible per-channel pricing (~$250/mo even at 60 channels) after a 600%+ price hike elsewhere; Google review replies now in same Community inbox
- Tools
- Buffer (Scheduling, Approvals, Engagement/Community including Google reviews)
- YouTube
- TikTok
- Setup
- connect client channels → team drafts/schedules → owner approves before publish → engage comments and Google reviews from Buffer Community → add/remove channels as clients churn so billing matches roster
Step-by-step setup guide + copy-paste prompt
Step-by-step setup
Step 1. Connect each client's channels in Buffer. For Google reviews, the Google account you connect must be a Manager of that Business Profile.
Step 2. Set up approvals. Give designers and assistants Needs Approval access. They write a draft and click Request Approval.
Step 3. Approve in one place. Owners and Full Access users open Approvals (Awaiting Approval) to edit, approve or reject.
Step 4. Answer from Community. Reply to comments and Google reviews in Community. Give community managers Full Access to Community, which is separate from publishing access.
Step 5. Match billing to your client list. Add or remove channels as clients come and go.
Copy-paste prompt
Write 5 reply templates for Google reviews on behalf of {{client}} (tone: {{tone}}): 2 for 5-star, 2 for 3-star, 1 for 1-star (invite them to {{contact}}). Under 50 words each.Sources
- Buffer: How this agency uses Buffer to manage 30 social accounts. Credit: Alexandrea Browman, Sapphire Social (vendor-published).
- Setup paths: Buffer Help ("Managing and approving draft posts", "Using Buffer as an agency").
Results as reported by the source; not independently verified. Community-sourced from public sites and attributed to the source platform. Original author? Ask us to correct or remove it. Read the disclaimer.