Categories / Marketing & Content
Mailchimp + HubSpot: Totally Chocolate 40% open rate; trade-show follow-up −95%
A promo-chocolate maker gets about 40% opens and follows up trade-show leads the same day by syncing HubSpot into a separate Mailchimp audience for distributors.
- Task
- educate promo-products distributors without mixing D2C pricing into partner emails
- Result
- ~40% average open rate (~2× B2B manufacturing benchmark); trade-show follow-up 3–4 days → 3–4 hours (−95%); embedded 30–90s videos lifted CTR +55%; 10% YoY revenue growth in first proactive marketing year
- Tools
- Mailchimp (audiences, segmentation, builder, analytics)
- HubSpot CRM sync
- Setup
- separate D2C vs distributor audiences → HubSpot↔Mailchimp sync for trade-show leads same day → monthly partner newsletters (video + product education + rebrandable flyers + dad jokes) → monitor opens/CTR/unsubs
Step-by-step setup guide + copy-paste prompt
Step-by-step setup
Step 1. Keep distributors and consumers in separate audiences in Mailchimp so prices never mix.
Step 2. Connect HubSpot. Install Mailchimp Data Sync from the HubSpot Marketplace, then go to Settings → Integrations → Connected Apps → Mailchimp → Set up your sync. Map contacts to the distributor audience and add a filter (for example lead source = trade show).
Step 3. Send the follow-up automatically. In Mailchimp, go to Automations → Build from scratch, use the Signs up for email trigger (synced contacts count as new subscribers), and add a Send email action. The follow-up then goes out within hours of a scan.
Step 4. Send a monthly partner newsletter. Include a 30–90 second video, product education and flyers distributors can rebrand.
Step 5. Watch opens, clicks and unsubscribes for each audience.
Copy-paste prompt
Write a same-day trade-show follow-up for distributors who visited {{company}}'s booth at {{show}}: thank them, a 60-second video link, one rebrandable flyer, and how to order samples. Under 120 words.Sources
- Mailchimp: Totally Chocolate. Credit: Kristina Beal, Totally Chocolate (vendor-published).
- Setup paths: HubSpot Knowledge Base ("Connect and use HubSpot data sync"); Mailchimp Help.
Results as reported by the source; not independently verified. Community-sourced from public sites and attributed to the source platform. Original author? Ask us to correct or remove it. Read the disclaimer.