Answering repeat customer questions (returns, shipping, delivery times) on the website
Result
"Support tickets dropped ~75%"; response time "from 4-6 hours to instant"; owner was spending 2-3 hours/day before; cost "~$15-30/month" API + "~$5/month" hosting
Tools
OpenAI API
custom chat widget
lead capture
Setup
1) Gather FAQ, product descriptions, common email replies into docs 2) Create custom assistant on OpenAI API trained on that data 3) Build simple embeddable chat widget 4) Add lead capture when bot can't answer