Categories / Marketing & Content
Loyalty flows with Klaviyo
Biscuit brand · flow revenue up 157.8% year over year
- Task
- raise order frequency without a points app
- Result
- revenue from flows +157.8% YoY and Klaviyo-attributed revenue +62.5% since launching loyalty flows in June 2023; placed-order rate on flows +77.2%
- Tools
- Klaviyo flows
- Shopify purchase data
- Setup
- first year: welcome series + abandoned-cart flow → loyalty via flows only: second order in a year triggers an alert that the next order earns VIB status
- third order triggers a free-shipping-on-next-order alert → vary incentives by annual order total → 20+ flows now live
Send this to your AI
A ready-to-send prompt built from this card. Your AI will ask a few questions about your business, then give you a beginner setup plan.
Copy prompt
Help me set this up for my business: "Loyalty flows with Klaviyo".
Example business: Callie's Hot Little Biscuit (Charleston SC food brand shipping nationally; Shopify store). Task: raise order frequency without a points app.
Reported result: revenue from flows +157.8% YoY and Klaviyo-attributed revenue +62.5% since launching loyalty flows in June 2023; placed-order rate on flows +77.2%
Tools: Klaviyo flows, Shopify purchase data
Setup outline:
1. first year: welcome series + abandoned-cart flow → loyalty via flows only: second order in a year triggers…
2. third order triggers a free-shipping-on-next-order alert → vary incentives by annual order total → 20+ flows…
Starter prompt from the guide (use it as a base):
Write two loyalty emails for {{brand}}, a {{product}} brand on Shopify.
Email A: sent after a customer's 2nd order this year, telling them they've earned {{VIP status/perk}} on their next order. Email B: after their 3rd order, offering {{free shipping}} on the next.
Under 90 words each, warm and brand-voiced, with a clear button to {{shop link}}. Add 3 subject lines each.
First, ask me up to 5 questions about my business and tools. Then give me a beginner step-by-step setup plan, plus copy-paste prompts/templates I can use. Plain English, and tell me if any step needs a tech helper.
via autopilotbusiness.ai/use-case/biscuit-brand-klaviyo-loyalty-flows-built-from-shopify-data-flow-reven/Step-by-step setup guide + copy-paste prompt
Honest note: rule-based flows from purchase data, not AI. The brand is a national seller with 20+ flows, so start with two flows.
Prerequisites
- A Shopify store connected to Klaviyo (the shop's own purchase data is the engine).
- A decision on your rewards (the brand used VIP status and free shipping), and the margin to afford them.
Step-by-step setup
Step 1. Connect Shopify to Klaviyo and let past orders sync, so each profile has an order count.
Step 2. Flow 1: second order. In Klaviyo create a flow triggered by Placed Order. Add a conditional split using What someone has done → Placed Order → equals 2 over all time. On the "yes" branch, email: "You've earned VIP status on your next order."
Step 3. Flow 2: third order. Same trigger with equals 3: "Your next order ships free."
Step 4. Scale the incentive. The brand grew incentives with each customer's order total for the year. Start with a flat reward and add tiers later.
Step 5. Review and turn on. Preview, send a test to yourself, set the flow to Live. Check the flow's revenue and placed-order rate after 30 days.
Step 6. Add welcome and abandoned-cart flows first if you don't have them. The brand got value there in its first year.
Copy-paste prompt
Write two loyalty emails for {{brand}}, a {{product}} brand on Shopify.
Email A: sent after a customer's 2nd order this year, telling them they've earned {{VIP status/perk}} on their next order. Email B: after their 3rd order, offering {{free shipping}} on the next.
Under 90 words each, warm and brand-voiced, with a clear button to {{shop link}}. Add 3 subject lines each.Sources
- Klaviyo: Callie's Hot Little Biscuit grows revenue from flows 157.8%. Credit: the brand's marketing director.
- Klaviyo Help Center: Create a retention flow triggered by customer behavior
Industries: AI automation for Restaurants, Cafes & Food Businesses · AI automation for E-commerce & Shopify Stores · AI automation for Retail Shops
Results as reported by the source; not independently verified. Community-sourced from public sites and attributed to the source platform. Original author? Ask us to correct or remove it. Read the disclaimer.