Categories / Marketing & Content
Abandoned cart and loyalty emails
Fashion retailer · email share of sales from 3% to 10%
- Task
- consolidate GDPR double opt-in, newsletters, and eight automation scenarios
- Result
- email attributed ~10% of sales (from 3%); 25% open rate and 7% CTR (vs ~12% opens before); eight scenarios including 3-step abandoned cart
- Tools
- Brevo (templates, automation, send-at-best-time); PrestaShop
- Setup
- connect PrestaShop → enable double opt-in → build eight workflows incl. 3-step abandoned cart and welcome/follow-up → weekly newsletters to loyalty members → use send-at-best-time and clean lists
Send this to your AI
A ready-to-send prompt built from this card. Your AI will ask a few questions about your business, then give you a beginner setup plan.
Copy prompt
Help me set this up for my business: "Abandoned cart and loyalty emails".
Example business: small family fashion accessories retailer (PrestaShop). Task: consolidate GDPR double opt-in, newsletters, and eight automation scenarios.
Reported result: email attributed ~10% of sales (from 3%); 25% open rate and 7% CTR (vs ~12% opens before); eight scenarios including 3-step abandoned cart
Tools: Brevo (templates, automation, send-at-best-time); PrestaShop
Setup outline:
1. connect PrestaShop → enable double opt-in → build eight workflows incl. 3-step abandoned cart and…
Starter prompt from the guide (use it as a base):
I sell fashion accessories on PrestaShop + Brevo.
Write a 3-email abandoned-cart sequence (1–2h, 24h, 48h), under 90 words each, with [CHECKOUT LINK] and [FIRST NAME]. Email 3 may mention a small [CODE]. Tone: stylish, concise, GDPR-safe (no purchased data assumptions).
First, ask me up to 5 questions about my business and tools. Then give me a beginner step-by-step setup plan, plus copy-paste prompts/templates I can use. Plain English, and tell me if any step needs a tech helper.
via autopilotbusiness.ai/use-case/fashion-accessories-shop-brevo-prestashop-email-share-of-sales-310-ope/Step-by-step setup guide + copy-paste prompt
Honest note: rules automation. Figures are vendor-published. Paths follow Brevo's PrestaShop plugin and abandoned-cart workflow docs.
Prerequisites
- Brevo account.
- PrestaShop admin access to install the Brevo plugin.
- GDPR-compliant double opt-in wording if you email EU customers.
- Prepaid SMS only if you add texts later.
Step-by-step setup
Step 1. Install the Brevo PrestaShop plugin. In PrestaShop modules, install Brevo, connect the API key, enable Behavior Tracking and cart/order events (so cart_updated, cart_deleted, order_completed reach Brevo).
Step 2. Turn on double opt-in. In Brevo list settings for your shop list, enable confirmed opt-in so new subscribers confirm before marketing mail.
Step 3. Abandoned cart (3 steps). Automations → Workflows → Create. Use the abandoned-cart scenario or build: trigger cart_updated, Time delay 1–2 hours, Send an email with cart items + checkout link, exit on order_completed or cart_deleted, restart on new cart activity. Duplicate the send step for emails 2 and 3 with longer delays (for example 24h and 48h).
Step 4. Add welcome + loyalty workflows. Separate workflows for new list members and for a loyalty/VIP list. Keep each workflow short.
Step 5. Weekly newsletter. Create a campaign to loyalty members; enable send at best time if your plan includes it. Clean bounced/unengaged contacts regularly.
Step 6. Activate and test. Flask test where available, then Activate. Place a real test order path.
Easier: let your AI do it
Brevo has an official Claude connector.
Step 1. In Claude open Customize → Connectors, search Brevo, log in, Authorize.
Step 2. Ask Claude to draft workflow emails; activate and send from Brevo after you review.
What success looks like
Cart emails show real products and a checkout link. Confirmed subscribers only get marketing mail. Email-attributed sales share rises versus your baseline (the shop cited 3%→10%).
Common issues & fixes
- Empty cart email: behavior tracking off in the plugin.
- EU complaints: confirm double opt-in and footer legal text.
- Automation cap: upgrade when you pass Free/Starter contact limits.
Optional: Maintenance
- Monthly: list cleaning.
- Quarterly: refresh the three cart creatives.
Copy-paste prompt
I sell fashion accessories on PrestaShop + Brevo.
Write a 3-email abandoned-cart sequence (1–2h, 24h, 48h), under 90 words each, with [CHECKOUT LINK] and [FIRST NAME]. Email 3 may mention a small [CODE]. Tone: stylish, concise, GDPR-safe (no purchased data assumptions).Sources
- Case: CaseStudies.com — Kimondo / Brevo. Credit: the retailer (vendor summary).
- Brevo Help: PrestaShop plugin, Abandoned cart
Industries: AI automation for Retail Shops
Results as reported by the source; not independently verified. Community-sourced from public sites and attributed to the source platform. Original author? Ask us to correct or remove it. Read the disclaimer.