Categories / Lead Follow-up & Sales
GoHighLevel roofing: response <60s, booked estimates +42%, chat = 28% of leads
A roofer's lead response went from 4+ hours to under 60 seconds, and booked estimates rose 42% in storm season.
- Task
- stop losing storm-season leads that sat 4–12 hours before human follow-up
- Result
- average response 4+ hours → under 60 seconds; booked estimates +42%; website AI chat generated 28% of new leads; lead-to-estimate conversion +35%; sales team reclaimed ~15 hours/week within 90 days
- Tools
- GoHighLevel (instant SMS/email auto-responses, pipeline automation, AI chat widget, calendar booking)
- Setup
- trigger personalized SMS+email on form/FB/call lead → source-based messaging (storm vs replacement) → after-hours booking link → pipeline stages New→Contacted→Estimate Scheduled→Completed→Proposal→Won/Lost with SLA alerts (15 min, 48 hr, 24 hr, 3-day nurture) → AI chat qualifies property/roof age/storm/timeline and books estimates → handoff to humans with chat context
Step-by-step setup guide + copy-paste prompt
Benefit: Every form, Facebook or call lead gets an instant personal text and email, an after-hours booking link, and a pipeline with time-limit alerts so no one sits on a lead.
Step-by-step setup (GoHighLevel)
Step 1. Trigger on every lead. Create a workflow triggered by form submitted, Facebook lead form and missed call.
Step 2. Match the message to the source. Use if/else on lead source: storm damage gets the urgent inspection offer, replacement gets the financing info. Send SMS and email immediately with your booking link.
Step 3. Build the pipeline. Stages: New → Contacted → Estimate Scheduled → Completed → Proposal → Won/Lost. Add alerts if a lead sits in New for 15 minutes or in Proposal for 48 hours.
Step 4. Add a website AI chat. Have it qualify roof age, storm damage and timeline, and book the estimate. A person takes over before pricing is discussed.
Step 5. Ask for reviews. After Won and Completed, add the Send Review Request action.
Copy-paste prompt
Write two instant-reply SMS for {{company}} (roofing): one for storm-damage leads, one for full-replacement leads. Include {{booking_link}}. Under 160 characters each, no pressure.Sources
- Introllect: Roofing GoHighLevel case study. Credit: Introllect (agency) for a Southeast US roofing contractor.
- Setup paths: HighLevel Support.
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