Categories / Marketing & Content
Hootsuite: Innovetive Petcare 6 marketers run 137 accounts; engagement +65% YoY
Six marketers run 137 clinic social accounts in Hootsuite — engagement up 65% YoY.
CostHootsuite (plan by seat/accounts)Innovetive Petcare — 6 marketers, 137 social accounts; engagement +65% YoY; Facebook followers +108% YoY (vendor case).
BusinessInnovetive Petcare (70+ vet clinics across 16 US states; 6-person marketing team)
StatusNew✓ Setup guide
Added2026-10-14
SourceWeb View original ↗
- Task
- keep local clinic brands on social without logging into hundreds of native apps
- Result
- 137 social accounts managed; post engagement +65% YoY across Instagram/Facebook/LinkedIn; Facebook followers +108% YoY; clinics post weather/promos/hospital moments themselves when given Hootsuite access
- Tools
- Hootsuite (scheduling, local clinic access)
- Setup
- central marketing team manages less-online clinics → give confident clinics Hootsuite access → distribute easy post formats for after-surgery pics → run national campaigns while preserving local brands
Step-by-step setup guide + copy-paste prompt
Prerequisites
- Hootsuite org with enough social seats for your locations.
- List of clinic Facebook/Instagram/LinkedIn pages + who may post locally.
Recipe
- Add every clinic page under Hootsuite → Accounts (or Organizations / Social networks).
- Build a shared content calendar for brand posts; leave local slots for weather, promos, hospital moments.
- Use Permissions so clinic staff can draft/post only to their page.
- Queue weekly batches in Publisher; approve from mobile when on the floor.
- Review Analytics monthly by network; double down on formats that lifted engagement (Innovetive saw big Facebook follower growth).
Copy-paste prompt
Draft 8 clinic Facebook posts for {{clinic}} this month.
Mix: 3 pet tips, 2 staff spotlights, 2 promos, 1 community.
Tone: friendly vet clinic, under 80 words, one emoji max.Sources
Results as reported by the source; not independently verified. Community-sourced from public sites and attributed to the source platform. Original author? Ask us to correct or remove it. Read the disclaimer.