Categories / Marketing & Content
Later: Goldilocks Goods multi-profile scheduling; Instagram Link-in-Bio #2 site referrer
Multi-profile scheduling in Later plus Link in Bio turned Instagram into their #2 website referrer.
CostLater (plan)Goldilocks Goods — IG 65k+; FB +457% and IG +229% since 2019; Link in Bio is #2 site referrer (Later case).
BusinessGoldilocks Goods (Amy Hall; eco-friendly/low-waste products; Marketing Manager Steph Snelling)
StatusNew✓ Setup guide
Added2026-10-14
SourceWeb View original ↗
- Task
- batch and repurpose Instagram-first content to Facebook and Pinterest efficiently
- Result
- Instagram following 65k+; Facebook following +457% and Instagram +229% since 2019; Link in Bio is 2nd-highest website referrer; supports Blue Friday charity initiative ($20k raised collectively)
- Tools
- Later (multi-profile scheduling, Media Library, Link in Bio)
- Setup
- batch-work content around community/education/product themes → plan Instagram first → drag from Media Library → optimize captions/hashtags/sizes per channel → use Link in Bio for multiple CTAs
Step-by-step setup guide + copy-paste prompt
Prerequisites
- Later account; Instagram, Facebook, Pinterest connected.
- Product photo library (or Media Library folders by campaign).
Recipe
- Connect profiles in Later → Socials.
- Upload assets to Media Library with folders (Blue Friday, bestsellers, UGC).
- Drag posts onto the visual calendar; schedule IG + FB + Pinterest from one plan.
- Build Link in Bio with shop, new drops, and charity initiatives — update it when campaigns change.
- Check Later analytics monthly; protect the Link-in-Bio slots that drive site traffic.
Copy-paste prompt
Write 6 Instagram captions for {{brand}} this week.
Each: hook line, 1 benefit, soft CTA to Link in Bio.
Products: {{products}}. Tone: playful, not salesy.Sources
Results as reported by the source; not independently verified. Community-sourced from public sites and attributed to the source platform. Original author? Ask us to correct or remove it. Read the disclaimer.