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Categories / Reviews & Reputation

Birdeye McDuffie Dentistry: Google reviews +994%; overall reviews +346%; rating 4.4→4.9

A single-location dental office grew Google reviews nearly 10× and lifted its rating from 4.4 to 4.9 in a year by texting a review ask at check-in.

CostBirdeye Reviews (quote)Vendor-published. One-location dental: Google reviews +994%; overall reviews +346%; rating 4.4→4.9 in one year.
BusinessMcDuffie Dentistry (Durham NC one-location dental; Birdeye since Feb 2017; manager Jennifer Salinas)
StatusNew✓ Setup guide
Added2026-10-14
SourceVendor case study (Birdeye) View original ↗
Task
get more Google/Facebook reviews without staff chasing every patient after appointments
Result
Google reviews +994%; overall online reviews +346%; rating 4.4→4.9 in one year; moved into top 5 for "Dentists in Durham"; SEO review microsite hit page 1; rich snippets/star ratings improve CTR
Tools
  • Birdeye (SMS review requests triggered at check-in, SMS/email new-review alerts, custom SEO review microsite with booking)
Setup
  1. trigger SMS review ask at check-in for post-appointment delivery → one-click path to Google/Facebook → enable new-review SMS/email alerts for replies → publish Birdeye review microsite with best reviews + booking
Step-by-step setup guide + copy-paste prompt

Prerequisites

  • Birdeye connected to your schedule/PMS or a check-in contact source.
  • HIPAA-safe reply rules (never confirm patient status or procedures in public replies).

Step-by-step setup

Step 1. Trigger SMS at check-in. Campaigns → Create automation → Review → source Check-in / integration → schedule so the ask arrives after the appointment (same-day or next morning).

Step 2. One-click to Google/Facebook. Keep the request short with a direct review link.

Step 3. Alerts for new reviews. Enable SMS/email alerts so someone replies within a day.

Step 4. Optional AI drafts with approval. Reviews AI → Agents → Response agents → Post after approval for clinical practices.

Step 5. Publish a review microsite (optional). Birdeye can host a reviews page with booking — useful for local SEO (McDuffie hit page 1 for their microsite).

Copy-paste prompt

Draft a HIPAA-safe reply to this dental review. Do not confirm they are a patient or mention treatment.
Thank them, invite them to call {{phone}} with concerns.
Review: {{text}}

Sources

  • Birdeye: McDuffie Dentistry. Credit: McDuffie Dentistry's office manager (vendor-published).
  • Setup paths: Birdeye Help (Campaigns, Reviews AI).

Industries: AI automation for Dentists & Dental Practices

Results as reported by the source; not independently verified. Community-sourced from public sites and attributed to the source platform. Original author? Ask us to correct or remove it. Read the disclaimer.

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