Categories / Reviews & Reputation
Broadly Burkell Plumbing: revenue +20%; 75+ Google reviews; team +40% (5 hires)
A three-generation plumbing company added 75 Google reviews, grew revenue 20% in a year, and expanded the team about 40% after Broadly automated review asks and cleaned up their Google listing.
- Task
- boost local visibility, referrals, and Google reviews with listings optimization and automated asks
- Result
- +75 Google reviews and +16 Broadly reviews; revenue +20% over 12 months; added 5 employees (~40% team growth); ranks ahead of local competitors in Sausalito
- Tools
- Broadly (automated review requests, Google profile/listings optimization, follow-up reporting, staff training)
- Setup
- enable automated review requests → optimize Google Business Profile/listings with Broadly → train staff on follow-up → review reporting to keep the cadence
Step-by-step setup guide + copy-paste prompt
Prerequisites
- Broadly + Google Business Profile access.
- Staff trained to mention "you'll get a text asking for feedback."
Step-by-step setup
Step 1. Enable automated review requests after jobs (SMS/email templates with your Google review link).
Step 2. Optimize the Google profile/listings with Broadly's listings tools so NAP and categories are correct.
Step 3. Train staff on the follow-up line so customers expect the ask.
Step 4. Review reporting weekly to keep the cadence (Burkell: +75 Google reviews, +16 Broadly reviews).
Step 5. Reply to every review within 48 hours (templates OK for 5★).
Copy-paste prompt
Write 5 Google reply templates for {{company}} plumbing (3× 5★, 1× 3★, 1× 1★ invite offline).
Under 50 words. Brand: family-owned since {{year}}.Sources
- CaseStudies.com: Broadly / Burkell Plumbing. Credit: Burkell Plumbing.
- Broadly blog: Ask for a review
Industries: AI automation for Home Services & Contractors
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