Categories / Marketing & Content
Multi-channel abandonment flows
Drinkware brand · flow revenue up 93% quarter over quarter
- Task
- consolidate email, SMS, and reviews into one CRM and launch multi-channel automations
- Result
- 93% QoQ growth in flow revenue in first full quarter with Klaviyo SMS; 56% of Klaviyo-attributed revenue from flows; 1M+ active profiles; 9 multi-channel abandonment/win-back automations; Segments AI saves several hours/week
- Tools
- Klaviyo B2C CRM (email, SMS, reviews, channel affinity, Segments AI)
- Setup
- migrate SMS + reviews into Klaviyo (pro services) → launch 9 multi-channel abandonment and win-back flows → segment campaigns by channel affinity (engaged last 90 days who prefer email) → use Segments AI text prompts for daily targeted campaigns → plan AI dynamic review quote blocks for later campaigns
Send this to your AI
A ready-to-send prompt built from this card. Your AI will ask a few questions about your business, then give you a beginner setup plan.
Copy prompt
Help me set this up for my business: "Multi-channel abandonment flows".
Example business: reusable drinkware DTC brand. Task: consolidate email, SMS, and reviews into one CRM and launch multi-channel automations.
Reported result: 93% QoQ growth in flow revenue in first full quarter with Klaviyo SMS; 56% of Klaviyo-attributed revenue from flows; 1M+ active profiles; 9 multi-channel…
Tools: Klaviyo B2C CRM (email, SMS, reviews, channel affinity, Segments AI)
Setup outline:
1. migrate SMS + reviews into Klaviyo (pro services) → launch 9 multi-channel abandonment and win-back flows →…
Starter prompt from the guide (use it as a base):
I sell reusable drinkware. Write:
1. Abandoned-cart SMS (under 160 chars) with [FIRST NAME], [CART LINK], optional [CODE] — one message only.
2. Matching email (under 100 words).
3. A 90-day win-back email (under 100 words).
US-compliant tone; include that they can reply STOP for SMS.
First, ask me up to 5 questions about my business and tools. Then give me a beginner step-by-step setup plan, plus copy-paste prompts/templates I can use. Plain English, and tell me if any step needs a tech helper.
via autopilotbusiness.ai/use-case/drinkware-brand-klaviyo-emailsmsreviews-consolidate-flow-revenue-93-qo/Step-by-step setup guide + copy-paste prompt
Honest note: rules automation plus Klaviyo's product AI for segments on eligible plans. The brand is large (1M+ profiles) and used professional services for migration—copy the flow pattern, not the scale. Vendor-reported QoQ lift.
Prerequisites
- Klaviyo account with ecommerce integration live.
- Klaviyo SMS set up (sender, compliance forms, US 10DLC if texting the US).
- Double opt-in for SMS consent.
- Decision to turn off legacy SMS/reviews tools after cutover to avoid double messages.
Step-by-step setup
Step 1. Confirm email abandoned cart first. Build or fix an email-only abandoned cart (Flows → Create flow → Abandoned cart). First delay 2–4 hours; include filter Placed Order zero times since starting this flow.
Step 2. Add one SMS on a consent split. In that flow, after the first delay (must be within 48 hours for US abandoned-cart SMS), add a Conditional split: If someone can or cannot receive marketing → Person cannot receive → SMS marketing. On the No path (they *can* receive SMS), add SMS. Keep one SMS per recipient for abandoned cart. Leave quiet hours on. Rejoin paths after the SMS.
Step 3. Add win-back and browse flows. From the Flow Library, add browse abandonment and a win-back flow for lapsed buyers. Prefer separate email vs SMS welcome flows (subscribers opt in separately).
Step 4. Optional: Klaviyo Reviews request flow. If you use Klaviyo Reviews, Flows → Create flow, search Review request, use the Ready to review template, edit copy, Review and turn on → Live.
Step 5. Segment by channel affinity. Create a segment of profiles engaged in the last 90 days who prefer email (opened/clicked email, little SMS engagement). Send most campaigns there instead of blasting SMS-preferring users with email-heavy creative.
Step 6. Use Segments AI only as a helper. If your plan includes it, try a plain-language segment prompt for a daily campaign audience, then verify the definition before sending.
Easier: let your AI do it
Klaviyo has no official one-click Claude/ChatGPT/Grok connector we could confirm for building flows end-to-end. Draft copy with the prompt below, then build flows in Klaviyo's editor (Klaviyo also has its own AI features inside the product on eligible plans).
What success looks like
Consented shoppers get a single timely SMS; others get email only. Flows drive a larger share of attributed revenue versus your baseline (the brand cited 56% from flows). No double texts from an old SMS vendor.
Common issues & fixes
- SMS not sending: missing consent, 10DLC pending, or quiet hours.
- Two abandoned-cart systems: disable Shopify/old-provider cart emails/SMS.
- More than one SMS in cart flow: remove extras for US compliance.
Optional: Maintenance
- Monthly: audit SMS consent sources.
- Quarterly: refresh win-back offer.
Copy-paste prompt
I sell reusable drinkware. Write:
1. Abandoned-cart SMS (under 160 chars) with [FIRST NAME], [CART LINK], optional [CODE] — one message only.
2. Matching email (under 100 words).
3. A 90-day win-back email (under 100 words).
US-compliant tone; include that they can reply STOP for SMS.Sources
- Case: Klaviyo — Corkcicle. Credit: the brand (vendor-published).
- Klaviyo Help: Add SMS to abandoned cart, Abandoned cart flow, Klaviyo Reviews request flows
Industries: AI automation for E-commerce & Shopify Stores
Results as reported by the source; not independently verified. Community-sourced from public sites and attributed to the source platform. Original author? Ask us to correct or remove it. Read the disclaimer.