Contractor Appointments (MN inbound appointment generator for home-service contractors); small text-nurture team of ~2
$134M client revenue attributed to Zapier lead flows; 80–90% top-of-funnel replies auto-handled; 20–50 extra appointments/day after hours; $300K incremental annual revenue from long-term nurturing (5–10% monthly revenue from prior-year nurtures)
1,226 inbound calls answered live over ~10 weeks; 250 booked on the spot (~11%), 125 callbacks queued, 69 transferred; 100 synced into CRM with real job numbers; 275 calls had no trackable outcome