Categories / Reviews & Reputation
NiceJob Pro: Cathedral Roofing triples monthly reviews; 120+ Google reviews in 7 months
A Florida roofer got 120+ Google reviews in 7 months, 3× its old monthly pace, by replacing ad-hoc asks with automatic SMS and email requests.
- Task
- fix patchy tech-ask/sporadic email review process with CRM-tied SMS/email asks + AI reply drafts
- Result
- 120+ Google reviews in 7 months (4× faster than before); monthly review volume 3×; ~4.8-star average; referral leads +22%; online conversion +18%; NPS +8 points; AI-drafted replies save "hours each week"
- Tools
- NiceJob / NiceJob Pro (CRM integration, SMS+email review requests, AI-assisted replies, referrals, video reviews, social syndication)
- Setup
- connect CRM → automate SMS+email review requests → use AI-assisted drafts for faster replies (still personal) → upgrade to Pro for video reviews, auto social syndication, custom workflows, deeper analytics tying reputation to revenue
Step-by-step setup guide
Benefit: Review requests go out automatically from your CRM, and AI-drafted replies save the owner hours each week while still sounding personal.
Prerequisites
- NiceJob account (Pro for video reviews and social syndication).
- Your CRM or QuickBooks connected, so finished jobs trigger requests.
Step-by-step setup
Step 1. Connect your job source. Go to app.nicejob.com/settings/product/apps and click Connect next to your CRM or QuickBooks. If your CRM isn't listed, use Zapier: trigger "job completed / invoice paid" → NiceJob action Enroll Contact.
Step 2. Turn on the review campaign. Go to Campaigns → Get Reviews → Edit Campaign. The default is 1 SMS plus up to 3 email reminders over 14 days. Edit the copy, then Save and Set Live.
Step 3. Stop relying on techs to ask. Cathedral's old process depended on techs remembering. Let the campaign handle it, and have techs just mention "you'll get a text from us."
Step 4. Reply with AI drafts, then edit. Use NiceJob's AI-assisted reply drafts. Edit one detail (the job, the crew name) before posting.
Step 5 (Pro, optional). Turn on video reviews and automatic social sharing of 5★ reviews.
Copy-paste prompt (reply drafts in your own voice)
Reply to this review as {{owner}} of {{company}} (roofing).
2-3 sentences, warm, mention the specific job detail they mentioned, invite referrals politely.
Review ({{stars}}★): {{text}}Sources
- NiceJob: How Cathedral Roofing tripled monthly reviews with NiceJob Pro. Credit: Cathedral Roofing, SW Florida (vendor-published).
- Setup steps: NiceJob Help Center.
Results as reported by the source; not independently verified. Community-sourced from public sites and attributed to the source platform. Original author? Ask us to correct or remove it. Read the disclaimer.