Categories / Marketing & Content
Shutter shop made visible to ChatGPT; AI-found lead closes
A family shutter business went from an AI-visibility score of 22 to 61 in six weeks, and a customer found them through ChatGPT and bought.
- Task
- answer-engine optimization so AI tools recommend the business
- Result
- AI Discoverability score 22 → 61/100 in six weeks; a customer found them through ChatGPT and brought a ChatGPT-generated image of shutters in her own window, then bought; Google Ads alongside (<£1,000/mo, 538 conversions since 2023)
- Tools
- ChatGPT (customer side)
- structured data/schema
- FAQs
- blog
- Google Ads
- Setup
- add structured data saying who/what/where → turn the 11 most-asked phone questions into FAQs → publish an AI-readable blog post → fix conflicting code
Step-by-step setup guide + copy-paste prompt
Step-by-step setup
Step 1. Say who, what and where in code. Add LocalBusiness structured data (name, address, phone, hours, service area, services) to your homepage, following Google's LocalBusiness structured data guide. Check it with Google's Rich Results Test.
Step 2. Turn phone questions into FAQs. List the 11 questions you get asked most on the phone and answer each on a plain FAQ page in your own words.
Step 3. Publish one clear guide post (for example "How much do shutters cost in [town]?") with real prices, timelines and photos.
Step 4. Fix conflicts. Make sure your name, address, phone and hours match on your site, Google Business Profile and directories, and remove duplicate or broken markup.
Step 5. Check it. Ask ChatGPT and other AI tools "best [service] near [town]" monthly and note whether you appear.
Copy-paste prompt
Write LocalBusiness JSON-LD for {{business}}: address {{address}}, phone {{phone}}, hours {{hours}}, services {{list}}, area served {{towns}}. Then turn these 11 customer questions into short FAQ answers: {{questions}}Sources
- LinkedIn: ExpertPPC on Roomscape Shutters. Credit: ExpertPPC (agency) and Roomscape Shutters, Huddersfield.
- Setup: Google Search Central: LocalBusiness structured data; Rich Results Test.
Results as reported by the source; not independently verified. Community-sourced from public sites and attributed to the source platform. Original author? Ask us to correct or remove it. Read the disclaimer.