Esser Air Conditioning and Heating, Palm Desert CA (~8 techs, 4 install crews, 6 office; ~$6.2M TTM)
Task
AI dispatch assignments, online booking, and automated maintenance marketing
Result
dispatcher overrides of AI assignments fell from "~40%" early on to "~10%"; CSR Tracy: work cut roughly "in half" (claimed ~100h/week → 40h); office manager leaves board to Dispatch Pro overnight
Contractor Appointments (MN inbound appointment generator for home-service contractors); small text-nurture team of ~2
$134M client revenue attributed to Zapier lead flows; 80–90% top-of-funnel replies auto-handled; 20–50 extra appointments/day after hours; $300K incremental annual revenue from long-term nurturing (5–10% monthly revenue from prior-year nurtures)
1,226 inbound calls answered live over ~10 weeks; 250 booked on the spot (~11%), 125 callbacks queued, 69 transferred; 100 synced into CRM with real job numbers; 275 calls had no trackable outcome