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Categories / Scheduling & Appointments

Acuity Permaesthetics: multi-six-figure PMU studio; 675 five-star Google reviews; self-booking saves daily hours

A permanent-makeup studio and academy replaced a weak booking tool with Acuity — multi-artist calendars, deposits, intake forms, and training registration — and built a multi-six-figure brand with 675 five-star Google reviews.

CostAcuity Scheduling (Squarespace; Emerging/Growing/Powerhouse)Vendor-published. Multi-artist PMU studio + academy; deposits protect revenue; 675 five-star Google reviews cited. Qualitative "daily hours saved."
BusinessPermaesthetics (Coral Gables FL permanent makeup; Paula "MP" Salamanca + husband Mike; academy + multi-artist studio)
StatusNew✓ Setup guide
Added2026-10-14
SourceWeb View original ↗
Task
replace prior booking tool that lacked multi-artist calendars and deposits as team/services grew
Result
multi-six-figure brand; 675 five-star Google reviews; 5,000+ client transformations; clients book/reschedule without staff; deposits + policies protect revenue; daily hours saved on manual booking
Tools
  • Acuity Scheduling (multi-artist calendars, deposits, intake forms, payments, packages, training registration, invoices, Square-adjacent payments)
Setup
  1. migrate to Acuity for multi-artist/rooms → require deposits and set booking policies/limits → use intake forms + add-ons → open training dates for academy → brand the scheduling page
  2. direct all booking/reschedule to the link
Step-by-step setup guide + copy-paste prompt

Prerequisites

  • Acuity Scheduling account.
  • Stripe, Square, or PayPal connected for deposits.

Step-by-step setup

Step 1. Create appointment types per artist/service. One type per service (and per room/artist if needed), each with duration and price.

Step 2. Require deposits. Go to Payments → Payment at Booking. Toggle off Use the same method for all appointment types if needed, choose deposit or full payment per type, then Save.

Step 3. Add intake forms + add-ons. Attach forms (contraindications, photos) and upsell add-ons to the right appointment types.

Step 4. Open training dates. Create separate appointment types (or package/class setup) for academy seats so students self-register.

Step 5. Brand the scheduling page and put the link everywhere (site, IG bio, Google). Turn on reminders (up to three email reminders; SMS on Standard+).

Copy-paste prompt

Write Acuity appointment descriptions + deposit policy blurb for {{studio}} permanent makeup (lips, brows, eyeliner) and a 1-day training seat.
Clear, luxury tone, under 80 words each.

Sources

  • Acuity: Permaesthetics. Credit: Permaesthetics' owners.
  • Setup paths: Acuity Help (Payment at Booking, reminders).

Results as reported by the source; not independently verified. Community-sourced from public sites and attributed to the source platform. Original author? Ask us to correct or remove it. Read the disclaimer.

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