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Small-business automations with

Twilio 9 real examples

Twilio sends and receives texts and calls, the plumbing behind many SMS automations. Below: 9 things small businesses actually automated with it, top picks first.

By job: Scheduling & Appointments (3) · Reviews & Reputation (2) · Customer Support & Inbox (1) · Admin & Back-Office (1) · Operations & Inventory (1) · Lead Follow-up & Sales (1)

Use cases

Customer Support & Inbox

Store-wide AI support drafts

Grocery chain · about 70% of AI drafts sent unmodified

After this, every customer email has an AI-drafted reply waiting as a note for your team to check and send.

✓ Setup guide
Paid: Zapier Pro ($19.99/mo) + Help Scout
Reviews & Reputation

Post-job SMS review sequence

HVAC contractor · monthly new reviews from under 5 to 20+

After this, finishing a job texts a review request, follows up once, and alerts you to reviews under 4 stars.

✓ Setup guide
n8n or Zapier + Twilio texts
Lead Follow-up & Sales

Sales pipelines and wholesale automation

Hair-extension brand · revenue up 528% year over year

After this, wholesale leads live in a pipeline, hot email engagers get a call task, and approving a wholesaler can tag them into a welcome automation.

New✓ Setup guide
ActiveCampaign Plus+ (CRM add-ons) + Zapier + Shopify

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